Wordsmith

3 days ago

Tirupati, Andhra Pradesh, India beBeeContent Full time ₹ 6,00,000 - ₹ 10,00,000
Job Title:

Content Writer

 

About Us:

mCaffeine is India's 1st caffeinated personal care brand with an exciting range of caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender.

 

It's About You:

You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle.

 

Key Responsibilities:
  • Write high-performing & data-backed content for website banners, offers communication, CRM.
  • Create UGC video scripts, performance ad copy, and influencer briefs.
  • Draft emailers, WhatsApp messages, and in-app content that aligns with brand tone and drives engagement.
  • Collaborate closely with design, marketing, and product teams to develop cohesive campaigns.
  • Ensure all content is clear, concise, grammatically correct, and adheres to brand guidelines.
  • Conduct content research and competitor analysis to optimize messaging for D2C consumers.
  • Data-analysis to understand the performance of every piece of content going live.

 

Qualifications:
  • 1–3 years of content writing experience in D2C, beauty, FMCG, ecommerce, or agency setups.
  • Strong command of English language, grammar, tone, and structure.
  • Ability to adapt brand tone of voice for different formats (web, CRM, UGC, ads, etc.).
  • Experience working in a fast-paced environment.
  • Collaborative mindset and comfort in receiving and implementing feedback.

 

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