Wordsmith Extraordinaire

The Junior Copywriter plays a pivotal role in maintaining our market position by contributing to the success of assigned client accounts through clutter-breaking brand strategy and effective execution.

• Strategic Collaboration: Work with content partners to generate new concepts and opportunities, create case studies along with the Account Management team to be used for award entries, partnerships, and pitches.
• Communication & Coordination: Attend mid-size campaign briefs by the Account Management team, meet clients every fortnight to understand clients' satisfaction with creative strategy and execution, and build relationships.
• Creative Strategy: Decode briefs along with the account management team, develop brand strategy & execution plans based on decoded client briefs for campaigns, and create brand strategies for new client pitches.
• Creative Execution: Create contextual, innovative content, collaborate with functional teams for executing client briefs, and work closely with arts & graphics, video, and production teams to co-create content.