High-Performance Digital Marketing Specialist
1 week ago
About Ctruh Technologies
Ctruh Technologies is a pioneering company in 3D development services, collaborating with global clients to create next-gen digital solutions. Our team is passionate about pushing boundaries in the digital experience realm.
Job Title: Digital Marketing Lead
Job Overview: We are looking for a highly skilled and data-driven Digital Marketing Lead to lead our performance marketing efforts and help scale our brand.
Key Responsibilities:
- Plan, execute, and manage PPC campaigns across channels (Google Ads, Meta Ads, LinkedIn, etc.) to drive targeted traffic and conversions.
- Monitor, analyze, and optimize campaigns to ensure KPIs and ROAS targets are met. Conduct A/B testing to improve ad performance.
- Identify target keywords, audiences, and demographic segments to maximize campaign reach and efficiency.
- Manage the budget for all paid campaigns, ensuring cost-effective spending while maximizing results.
- Regularly provide performance reports, insights, and recommendations for continuous improvement. Use data-driven decision-making to refine strategies.
- Work closely with the content, design, and product teams to align campaign goals with broader marketing objectives.
- Stay updated on the latest PPC and digital advertising trends and best practices.
Requirements:
- 4 or 4+ years of experience in digital marketing, specifically in PPC and performance marketing.
- Proficiency with Google Ads, SEO, Meta Ads, LinkedIn Ads, and other PPC platforms. Experience with analytics tools such as Google Analytics, and proficiency with A/B testing.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent verbal and written communication skills with a keen eye for detail.
- Bachelor's degree in Marketing, Business, or a related field.
What We Offer:
- Competitive base salary with performance-based bonuses.
- Comprehensive health insurance package.
- Retirement savings plan with company match.
- Flexible working hours.
- Professional development opportunities and career advancement.
- Collaborative and inclusive work environment with team-building activities.
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