Visual Brand Strategist

17 hours ago

Mangalore, Karnataka, India beBeeGraphicDesigner Full time ₹ 10,00,000 - ₹ 15,00,000

The ideal candidate is a creative and detail-oriented Graphic Designer who understands design aesthetics and has hands-on experience in packaging and branding.

Key Responsibilities:
  • Conceptualize, design, and deliver high-performing static ad creatives for Meta Ads (Facebook/Instagram) that drive conversions.
  • Collaborate with the performance marketing team to continuously test, analyze, and optimize creatives for improved CTR, ROAS, and conversions.
  • Design product packaging that aligns with the brand's identity and appeals to target audiences.
  • Support the development of brand identity elements including logos, brand guidelines, typography, and visual storytelling.
  • Translate marketing briefs into visually compelling designs across digital and print formats.
  • Stay updated with the latest design and advertising trends, particularly in e-commerce and D2C sectors.
  • Maintain consistent branding throughout all deliverables.
Requirements:
  • 2+ years of professional experience in graphic design, preferably in e-commerce/D2C or digital-first brands.
  • A strong portfolio showcasing high-performing Meta ad creatives and packaging/branding work.
  • Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent.
  • Understanding of performance marketing metrics (CTR, CPC, ROAS) and how creative impacts them.
  • Ability to balance creativity with functionality and business objectives.
  • Excellent attention to detail, time management, and communication skills.
  • Bonus: Experience in motion graphics, video editing, or 3D packaging design.

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