Senior Director
1 month ago
Mindshare Fulcrum is a leading agency in the media industry, part of GroupM, the world's largest media investment company. We are seeking a Senior Director - Measurement & Data Science to join our team. In this role, you will be responsible for developing data-driven solutions to drive business growth. Your key responsibilities will include analyzing data from multiple sources, evaluating media deployment effectiveness, and collaborating with business teams to identify opportunities for data-driven projects.
Key Responsibilities
- Analyze data from multiple sources to evaluate media deployment effectiveness
- Develop data-driven solutions to drive business growth
- Collaborate with business teams to identify opportunities for data-driven projects
- Manage multiple stakeholders and prioritize tasks effectively
Requirements
- Minimum 6 years of experience in data analytics (marketing) / quantitative research
- Demonstrated ability to build outcome-based models and analysis
- Sound understanding of media mix modeling, statistical techniques (Regression analysis, Logistic regression analysis etc)
- Hands-on experience in any statistical analysis software (SAS/ R/ Python etc)
- A good understanding of business performance metrics, brand track measurement, brand lift studies
- Understanding of tools like Kantar World Panel, BGS
- Exposure to leading techniques and tools in the areas of Research, Marketing, Brand Planning
- Ability to interact and relate with broad spectrum of people from different backgrounds
- Good team player, Self-Motivated, Resourceful
- Excellent attention to detail and a commitment to data integrity
- Strong understanding & passion for brands and consumers
- Excellent presentation skills / interpersonal communication skills and confidence to deliver thoughts in a structured manner
- Exposure to media planning principles and strategy
- Familiarity with media landscape and terminologies
- Understanding of various media planning research tools IRS, BARC, TGI, GWI, , ComScore, FB Suite etc
About Mindshare
Mindshare is a global agency with more than 7,000 employees in 116 offices across 86 countries. We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it.
About India
India is a mobile-first internet market with approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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