
Healthcare Communications Professional
24 hours ago
The role of a Public Relations Specialist in healthcare involves driving comprehensive PR campaigns for hospital launches and diagnostic GTMs. This includes thought leadership for founders and clinical teams, as well as conversations with regional and national healthcare media for Tier 1 expansion.
To be successful, the ideal candidate must build a strong story around clinical outcomes and managed care services. They will create a consolidated personal branding plan for founders and clinical teams across online, offline, LinkedIn, media, and op-eds.
Key deliverables include:
- 10+ Tier-1 media mentions within six months
- 5+ thought leadership expert interviews (podcasts, news forums, offline discussions)
- Featured authored articles by empanelled doctors across all healthcare-related media
- Press release feature for all hospital-related launches in the next six months on healthcare and startup media
- Social mentions of brand and founders on media publications/journalists' handles
Key channels/platforms include mainstream business media, LinkedIn, health-tech media, podcasts, and agency requirements.
Strong PR experience in healthcare or health-tech is essential, along with the ability to drive media across mainstream business, startup, and healthcare publications. The ideal candidate must also support thought leadership content, podcast bookings, op-eds, and founder positioning while aligning with the brand's tone: grounded, trust-building, and clinical realism over hype.
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