Digital Marketing Automation Specialist

4 days ago

Vizag, Andhra Pradesh, India beBeeAutomation Full time ₹ 20,00,000 - ₹ 30,00,000

Marketing Automation Developer

About the Job:

We are seeking an experienced Marketing Automation Developer to design and implement marketing automation solutions using Salesforce Marketing Cloud.

The ideal candidate should have a solid background in implementation and support of Salesforce Marketing Cloud, with expertise in email marketing, push messages, journey builder, automation workflows, and personalized content.

Key Responsibilities:

  • Design, develop, and implement marketing automation solutions to drive customer engagement and conversion.
  • Configure and customize Salesforce Marketing Cloud to meet specific business needs, including creating data extensions, implementing dynamic content, and managing subscriber lists.
  • Develop and maintain complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
  • Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
  • Build AMP Scripts while creating Email templates and using data from data extensions.
  • Build and Validate HTML and CSS.
  • Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
  • Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
  • Create Reports and Dashboards to measure KPIs of campaigns.
  • Do Root Cause Analysis if KPIs are not achieved.
  • Experience in Advertising Studio, Datorama, Einstein Analytics would be a plus.
  • Stay up-to-date with the latest Salesforce Marketing Cloud features, enhancements, and industry best practices, and provide recommendations for system improvements and optimizations.
  • Identify and resolve technical issues and provide timely support to end users.
Required Skills and Qualifications:

Skills:

  • Expertise in Salesforce Marketing Cloud, including email marketing, push messages, journey builder, automation workflows, and personalized content.
  • Strong understanding of marketing automation principles and best practices.
  • Proficiency in SQL and data-driven automation processes.
  • Experience with API integrations and custom integration methods.
  • Knowledge of AMP Script development and Email template creation.
  • Ability to build and validate HTML and CSS.

Qualifications:

  • Bachelor's degree in Computer Science, Marketing, or related field.
  • Minimum 3 years of experience in marketing automation development.
  • Proven track record of designing and implementing successful marketing automation campaigns.

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