Marketing Operations Manager Senior

4 days ago


Delhi, Delhi, India JOKER & WITCH Full time

We are looking for a skilled Marketing Operations Manager Senior to join our team at JOKER & WITCH. As a key member of our Digital Marketing department, you will be responsible for managing all the sales & online marketing campaigns with a strong focus on analytics and cross-functional coordination.

Responsibilities:
  • Aquisition & Performance Marketing: Develop and execute customer acquisition programs/campaigns through PPC (Google/FB/Instagram), Programmatic Ads, Display Ads, WhatsApp Business API, Email, Affiliate, Referral, Social media, etc
  • Retention & Loyalty: Drive buyer retention campaigns to maximize repeat buying, and customer loyalty across all digital mediums.
  • Product/Platform/Mobile APP Marketing: Optimization of all the digital properties such as APPs, Websites, Social Media profiles, Blog etc. in order to maximize traffic conversion, funnel improvement, and to provide a seamless top-notch experience to customers.
  • Market Research and Analysis: Analyze the competition, and devise key benchmarking indicators and/or competitive reports so as to stay ahead of the competitive curve.
  • Marketplace Growth: Create and drive promotions/advertising and manage the overall growth across all Marketplaces such as Myntra, Nykaa, Ajio, Amazon, Flipkart etc.
  • Analytics: Create various kinds of Sales & marketing reports using Google Analytics, Adwords, Facebook Business Manager and any related analytics platform/software etc.

The desired candidate profile includes 2-5 years of Digital/Online Marketing experience in verticals such as E-Commerce, Retail, Food, Travel, Consumer Goods or App-based businesses.



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