Digital Marketing Strategist
4 weeks ago
Job Type: Full-Time
Location: Remote
About the RoleWe are seeking an experienced Digital Marketing Lead to spearhead our digital marketing initiatives. The successful candidate will develop and execute a comprehensive digital marketing strategy that aligns with business objectives, drives brand awareness, and fuels customer acquisition and engagement.
Key Responsibilities- Develop, implement, and optimize a full-spectrum digital marketing strategy.
- Align marketing objectives with overall business goals to enhance lead generation, conversion, and customer retention.
- Oversee on-page and off-page SEO efforts to improve keyword ranking, organic traffic, and domain authority.
- Manage paid search, display, and social media advertising campaigns to maximize ROI and reach target audiences effectively.
- Guide content marketing strategy to produce relevant, engaging content that supports customer journey stages and brand storytelling.
- Lead social media strategy to drive brand engagement, foster community, and generate leads.
- Analyze digital marketing performance metrics and KPIs to gauge success and refine strategies.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree or certifications in digital marketing are a plus.
- 5+ years of experience in digital marketing, with a proven track record of success in multi-channel campaigns.
- Strong knowledge of SEO, SEM, content marketing, social media, and email marketing best practices.
- Experience with marketing automation platforms and analytics tools.
- Excellent leadership, communication, and project management skills.
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