Digital Growth Strategist

4 weeks ago

Noida, Uttar Pradesh, India Sonet Microsystems Pvt. Ltd. Full time

About Us

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Sonet Microsystems Pvt Ltd is a leading provider of cutting-edge technology solutions specializing in IT infrastructure, cloud services, cybersecurity, and networking solutions. Our team at Sonet Microsystems Pvt Ltd caters to businesses across diverse sectors, helping them enhance operational efficiency and drive growth through innovative tech-enabled solutions.

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About the Role

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We are seeking a highly skilled and experienced Senior Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to promote our products and services, build brand equity, and drive revenue growth.

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Responsibilities

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  • Develop and execute a comprehensive marketing strategy to support Sonet Microsystems' business objectives, focusing on lead generation, brand visibility, and customer engagement.">
  • Identify and capitalize on market trends, competitive positioning, and customer needs to drive marketing initiatives that support the company's sales and growth targets.">
  • Establish annual marketing plans, budget allocation, and KPIs aligned with company goals.">
  • Lead the development, positioning, and execution of Sonet Microsystems' brand strategy to ensure consistency across all marketing channels.">
  • Oversee and manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.">
  • Drive online presence through social media, paid media, organic traffic, and website optimization.">
  • Monitor and analyze digital marketing performance metrics, optimizing campaigns to ensure maximum ROI.">
  • Develop and oversee the creation of compelling content, including blogs, whitepapers, case studies, videos, and webinars, tailored to target audience needs and interests.">
  • Collaborate with subject matter experts and sales teams to create content that educates prospects and supports the sales process.">
  • Conduct market research to understand customer needs, industry trends, and competitor offerings.">
  • Provide actionable insights into market segmentation, competitive advantages, and emerging opportunities.">
  • Develop and refine customer personas and identify high-value prospects to support sales teams in targeting the right audience.">
  • Lead end-to-end marketing campaigns, from planning to execution, aimed at driving lead generation, increasing product adoption, and enhancing customer loyalty.">
  • Manage marketing automation tools, CRM systems, and sales enablement platforms to improve campaign effectiveness.">
  • Evaluate campaign performance and deliver insights and recommendations to optimize marketing efforts.">
  • Work closely with the sales team to align marketing campaigns with sales goals, ensuring that lead generation and marketing-qualified leads (MQLs) are properly handed off to the sales team.">
  • Collaborate with the sales team on account-based marketing (ABM) initiatives, ensuring messaging and outreach strategies are tailored to the needs of key clients.">
  • Provide the sales team with sales enablement tools, presentations, and other materials to help convert leads into clients.">
  • Plan and execute industry events, webinars, conferences, and trade shows to build brand awareness, generate leads, and network with key stakeholders.">
  • Manage event budgets, vendor relationships, and logistics to ensure successful execution.">
  • Ensure post-event follow-up and analysis to measure ROI and capture leads.">
  • Lead and mentor the marketing team, fostering a collaborative and results-driven environment.">
  • Conduct regular performance reviews, set clear goals, and provide ongoing coaching and support to ensure team members' professional growth.">
  • Manage external agencies, consultants, and vendors, ensuring deliverables are met on time and within budget.">
  • Track, analyze, and report on the performance of all marketing activities, including digital campaigns, content performance, and lead generation.">
  • Use data and insights to adjust strategies, optimize campaigns, and improve marketing effectiveness.">
  • Provide regular reports and presentations to senior management on the success of marketing initiatives and return on investment (ROI).">
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Qualifications

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To succeed in this role, you will need:

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  • Bachelor's degree in Marketing, Business Administration, or a related field.">
  • 5+ years of experience in marketing, with a focus on B2B marketing, digital marketing, and content creation, ideally in the technology, IT, or SaaS sector.">
  • Proven experience in managing cross-functional marketing teams, campaigns, and projects.">
  • Strong background in developing and executing integrated marketing strategies that drive business growth.">
  • Demonstrated success in lead generation, brand awareness, and customer acquisition campaigns.">
  • Expertise in digital marketing channels such as SEO, SEM, social media, email marketing, and PPC.">
  • Strong knowledge of marketing automation tools, CRM systems (HubSpot, Salesforce), and analytics platforms (Google Analytics, SEMrush, etc).">
  • Excellent communication, writing, and presentation skills.">
  • Strong analytical skills, with the ability to interpret data and translate it into actionable marketing strategies.">
  • High level of creativity and strategic thinking, with a customer-centric mindset.">
  • Strong leadership and team management skills.">
  • Proactive, self-driven, and capable of working independently.">
  • Ability to adapt to changing market dynamics and emerging marketing trends.">
  • Results-oriented and focused on driving measurable business outcomes.">
  • Ability to build and nurture relationships with internal teams, clients, and external partners.">
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Salary Range

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The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on experience and qualifications.

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Location

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This role is based in India.

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