Data Insights Specialist

2 days ago

Kannur, Kerala, India beBeeDataInsights Full time ₹ 15,00,000 - ₹ 20,00,000

Job Title: Data Insights Specialist

Job Description:

We are seeking a skilled professional to manage and optimize our direct mail marketing performance for credit bureau partnerships.

In this role, you will own the end-to-end targeting and campaign selection process. Your primary goal is to drive response rates, conversion rates, loan volume, and profitability by combining data analysis with strategic business decision-making.

Main Responsibilities:

  • Campaign Targeting & Selection: Extract and prepare data using SQL to identify target customers for direct mail campaigns.
  • Evaluate historical performance metrics such as response rate, approval rate, conversion rate, loan size, and payment performance.
  • Select optimal campaigns based on a combination of quantitative data and qualitative business context.

Key Performance Indicators (KPIs):

  • Response rates
  • Conversion rates
  • Loan volume
  • Profitability

Required Skills & Qualifications:

Mandatory:

  • Experience: Minimum 3 years in a consumer lending financial services company managing portfolio performance and making business-driven credit policy decisions.
  • Business Acumen: Proven track record of interpreting data within a business context to make high-impact decisions.
  • Technical Skills:
  • SQL – Proficiency in writing complex queries to extract and manipulate large datasets.
  • Excel – Advanced skills, including pivot tables, calculated fields, and data visualization.
  • Python – Ability to run underwriting (UW) and response rate models to score customer populations for direct mail targeting.
  • Analytical Skills: Ability to identify performance drivers, isolate anomalies, and develop actionable recommendations.
  • Communication: Strong verbal and written English skills for presenting findings to non-technical stakeholders.

Preferred/Plus Factors:

  • Experience with direct mail marketing in a financial services context.
  • Familiarity with credit bureau data and segmentation strategies.
  • Understanding of consumer credit products, including installment loans and lines of credit.

We Offer:

A dynamic work environment with opportunities for growth and development.

A competitive compensation package.

Ongoing training and support to enhance your skills and expertise.

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