Infection Control Expert

Product Specialist - Infection Control

• Key Responsibilities:
• Develop and execute campaigns to build awareness for infection control products.
• Organize product demonstrations, workshops, and industry conferences/exhibitions.
• Create marketing collateral and presentations.
• Analyze customer needs, market trends, and potential.
• Assess competitor offerings and identify opportunities for differentiation.
• Analyze project funnel and submit accurate forecast for production.
• Demonstrate stock management.
• Coordinate new product launches and regulatory requirements.
• Provide product training to Sales and Marketing teams internally and end-users externally.
• Regular reporting on activities and progress.

• Plan, coordinate, and execute marketing programs to create pull in the market for our IC product portfolio.
• Responsible for launching new products/product lines.
• Conduct and execute symposium/marketing programs/CME/conferences from initiation to execution in consultation with Sales/Head-Marketing.
• Identify and work closely with key architects, construction companies, and project consultants for business development.
• Provide product technical information to Bio-Medicals/CSSD Managers-Technicians/IC Nursing Heads/Consultants by discussing/detailing feature benefits and precision execution of routine tasks.
• Create Marketing tools/Collaterals as required.

• Responsible for Training for IC product line.
• Initiate/Conduct/Facilitate internal product and technical training for Sales and other team members/distributors to meet objectives.
• Conduct operational training to end-users, follow-up trainings, and troubleshooting.
• Coordinate with other Product Managers for operational training to end-users during project completion/final handover.

• Support Sales team with product knowledge, training, and strategic selling tools.
• Identify cross-selling and upselling opportunities with consumables and equipment bundles.
• Attend or drive product-related technical discussions for projects, tenders, and flow business.
• Handhold and develop new Sales reps on priority to ensure they are confident in promoting the product to customers.
• Closely work with Sales team to introduce and promote to Consultants/Architects/Surgeons/Technicians/Purchase authorities during all pre and post-sales activities.
• Provide cost support and attend commercial negotiations along with Sales team as required.
• Build and maintain strong relationships with KOLs (Key Opinion Leaders) in Infection Control/Hospital Administration.

• Track sales and organize stocks.
• Maintain and analyze sales data, taking corrective actions to address areas of concern in consultation with Head-Marketing.
• Handle complaints related to products from customers on Equipment's and coordinate with appropriate persons for feedback and resolution.
• Perform other duties assigned by seniors/management to support the team.
• Customer visits on regular basis individually and with Sales colleagues.
• Ensure all marketing and product communications comply with healthcare regulations, Infection Control standards, and quality certifications.
• Stay updated with evolving regulatory requirements and industry guidelines.

• Bachelor's degree in Life Sciences, Biomedical Engineering, Biotechnology, Pharmacy.
• MBA/PGDM in Marketing or Healthcare Management (preferred).

• 5–8 years of experience in medical equipment/devices/consumables preferably in Infection Control industry.
• Proven track record in managing technical products and consumables.

• Strong understanding of Infection Control practices and healthcare workflows.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to work cross-functionally with R&D, operations, and Sales teams.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.

• Strategic thinker with a customer-centric mindset.
• Ability to simplify complex technical concepts into clear marketing messages.
• Innovative, proactive, and result-driven.
• Strong team player with leadership potential.