Digital Marketing Copywriter
7 days ago
About Us
We're ToolJet, a pioneering platform that empowers teams to create custom internal tools. Our dynamic team of over 50+ members across India and the USA is driving innovation and efficiency in businesses worldwide.
Backed by top investors like Microsoft's M12, Nexus Venture Partners, January Capital, and Ratio Ventures, we're shaping the future of internal tool development.
Job Overview
We're seeking an experienced B2B Copywriter to join our team. This role involves crafting compelling content for various platforms, including social media, blogs, email campaigns, and website copy.
You'll work closely with our marketing and product teams to simplify technical concepts and communicate them effectively to a B2B audience.
Your Key Responsibilities
- Develop high-performing social media copy tailored to each platform (Twitter, LinkedIn, Reddit, etc.).
- Write persuasive content for blogs, email campaigns, landing pages, and website copy.
- Collaborate with our marketing and product teams to simplify technical concepts and communicate them effectively to a B2B audience.
- Research industry trends, competitor messaging, and audience pain points to craft relevant and insightful content.
- Optimize content for SEO and engagement, ensuring alignment with our brand's voice and objectives.
- Track performance metrics and continuously refine copy for better engagement and conversions.
Your Requirements
- 2+ years of experience in B2B copywriting, preferably in SaaS, tech, or open-source domains.
- A strong understanding of social media copywriting styles for LinkedIn, Twitter, Reddit, and other platforms.
- The ability to write about technical products in a way that is engaging, clear, and accessible.
- Experience in writing for developer and business audiences.
- Knowledge of SEO best practices and digital marketing trends.
- Excellent research, writing, and editing skills with a keen eye for detail.
- Self-motivation, creativity, and the ability to work in a fast-paced environment.
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