High Performing Healthcare Marketing Specialist

2 weeks ago


Aligarh, Uttar Pradesh, India beBeeHealthcare Full time ₹ 2,50,000 - ₹ 3,50,000
About Us

We are seeking a results-driven Performance Marketing Executive to join our team and help drive patient leads, appointments, and brand visibility for healthcare services.

The ideal candidate will have expertise in healthcare marketing and understand patient acquisition funnels, healthcare compliance, and how to build trust-driven campaigns that deliver measurable ROI.

  • Develop and execute paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Drive patient engagement through data-driven strategies, leveraging insights from campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost).
  • Conduct thorough keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Collaborate with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
  • Ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).

Requirements

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • Minimum 2-5 years of experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.

Preferred Skills

  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).


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