Ecommerce Growth Strategist

2 weeks ago

Alwar, Rajasthan, India beBeeExpansion Full time ₹ 4,00,00,000 - ₹ 7,50,00,000

Category Expansion Lead - An ideal candidate will be responsible for developing and executing strategic plans to accelerate product category growth across online channels.

About the Role:

This is a high-impact position for individuals with expertise in product category expansion, strategic planning, and roadmap implementation.

Key Responsibilities:
  • Develop clear, actionable 3–5-year category growth roadmaps, setting and achieving milestones for assortment breadth, sales volume, and market share.
  • Explore opportunities within the existing category and strategically unlock adjacent product spaces to accelerate growth.
Data & Analytics Leadership:
  • Leverage advanced analytics and business intelligence tools (Excel, Power BI, Tableau, Looker) to inform strategic decisions, track key performance indicators, and monitor category performance.
  • Utilize artificial intelligence-powered platforms (ChatGPT, Perplexity, Claude, Data Robot) for forecasting, automation, and insight generation to support expansion goals.
Automation & Tech-First Execution:
  • Implement automation tools and scripts to seamlessly scale catalogs, optimize pricing, and manage channel promotions.
  • Harness generative AI solutions for efficient product content creation and keyword strategy expansion as the category evolves.
Marketplace Partnerships & Negotiation:
  • Build and nurture deep relationships with vendors, marketplaces, and supply partners to expand assortment and ensure optimal terms.
  • Collaborate strategically with key account managers for joint business planning, exclusive launches, and category growth events.
Speed, Experimentation & Innovation:
  • Design and implement rapid experiments to validate new product launches, promotional tactics, and assortment changes.
  • Prepare and execute robust go-to-market strategies for peak events (festival sales) focused on category expansion.

Individuals with 5+ years of experience in category or brand management from online-first or direct-to-consumer product brands are preferred.

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