
Professional Brand Strategist
5 days ago
The role of the Creative Communications Specialist is pivotal in maintaining our market position by contributing to:
● The success of assigned client accounts through effective brand strategy and execution.
● Acquisition of new client accounts via innovative brand strategy during pitches.
● Creation of engaging, creative solutions across various platforms.
● Smooth inter-department collaboration.
Role Responsibilities & Deliverables
- 1. Strategic
● Collaborate with content partners to generate novel concepts and opportunities.
● Develop case studies with the Account Management team for use in awards entries, partnerships, and pitches.
2. Communication & Coordination:● Attend mid-size campaign briefs led by the Account Management team.
● Regularly meet clients every fortnight to gauge satisfaction with creative strategy and execution, and build strong relationships.
3. Creative Strategy:● Analyze briefs alongside the account management team.
● Develop brand strategies and execution plans based on decoded client briefs for campaigns.
● Create brand strategies for new client pitches.
● Pitch mid-size campaigns to clients along with the Account Management team.
● Experiment with new content formats that can be utilized for client pitches, client briefs, and new partnerships.
● Identify emerging trends and insights that can be applied to client pitches, client briefs, and new partnerships.
4. Creative Execution:● Develop contextual, innovative content.
● Collaborate with functional teams to execute client briefs.
● Work closely with arts, graphics, video, and production teams to co-create content.
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