Optimize Digital Growth Specialist

1 week ago

Ahmedabad, Gujarat, India beBeePerformance Full time ₹ 21,60,000 - ₹ 25,12,000

Unlock the Power of Performance Marketing

We're on a mission to revolutionize the future of applications through intelligent, autonomous solutions that drive unparalleled efficiency and growth.

As a Senior Performance Marketer, you will be responsible for developing, executing, and managing paid marketing campaigns to drive user acquisition, maximize return on investment (ROI), and scale our customer base.

  • B2B SaaS marketing experience is essential, with a deep understanding of SaaS sales cycles, customer lifetime value (CLV), and the need for ongoing user retention.
  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Build and manage the marketing budget, tracking spend against performance goals and optimizing for cost-efficiency.
  • Stay up-to-date with industry trends, new advertising technologies, and best practices in digital marketing.
  • Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.
Requirements
  • 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
  • Has handled a significant performance marketing budget.
  • Demonstrate a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta, and other channels).
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.

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