Mobile Games Acquisitions Specialist

We're seeking a highly skilled User Acquisition Professional to join our team. The ideal candidate will be responsible for managing the entire user acquisition funnel – from campaign conceptualization to in-depth performance analysis – with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:

• Campaign Planning & Execution: Plan, launch, and optimize UA campaigns across major ad platforms (Meta, Google Ads, TikTok, Apple Search Ads) and other networks/DSPs. Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals. Implement structured A/B tests for campaigns, audiences, and creatives. Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs).
• Data Analysis & Reporting: Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks. Calculate breakeven points and model projected LTV/ROI by user cohorts. Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users). Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI. Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value.
• Strategic Growth: Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement. Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts). Design and execute re-engagement campaigns for churned or low-activity users. Collaborate with CRM and product teams to connect UA with retention and monetization strategies. Contribute to scaling strategies and stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox), and emerging ad tech.
• Creative Optimization: Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style). Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives. Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
• Collaboration & Operations: Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative). Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness. Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications:

• 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred). Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA). Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis. Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention). Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis. Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent). Strong analytical, mathematical, and problem-solving skills. Entrepreneurial mindset with a high sense of ownership and accountability.