Luxury Brand Communications Specialist

1 day ago


Delhi, Delhi, India Tilfi Full time

Tilfi is seeking an experienced PR & Content Manager to shape the brand's voice and presence across diverse platforms and audiences.

Job Description

We are looking for a dynamic professional with a proven track record in building and maintaining robust media and external relations. The ideal candidate will have a flair for crafting compelling, brand-appropriate content and managing content for digital channels, including website, digital newsletters, blogs, and social media.

  • Content Development:
    • Create, curate, and oversee all brand copywriting, ensuring alignment with Tilfi's tone and ethos.
    • Collaborate with designers, marketers, and product teams to create cohesive and visually aligned content.
    • Brainstorm with the team to develop compelling narratives for campaigns, product launches, and brand storytelling.

Public Relations & Media Outreach:

  • Build and maintain relationships with journalists, editors, influencers, and other key stakeholders.
  • Develop and execute strategic PR plans to secure media coverage in relevant publications and platforms.
  • Write and distribute press releases, media kits, and other communication materials.

Event Management & Collaborations:

  • Plan and oversee events, including product launches, press previews, and brand showcases.
  • Represent Tilfi at industry events, ensuring alignment with the brand's luxury positioning.

Brand Strategy & Monitoring:

  • Collaborate with leadership to refine and evolve the brand's messaging and positioning.
  • Monitor and report on PR and content performance metrics, providing actionable insights.

To be successful in this role, you will need:

  • Bachelor's or Master's degree in Marketing, Communications, Journalism, Fashion Management, English, or a related field.
  • 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector.
  • Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles.
  • Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors.
  • Proven experience in planning and executing successful PR campaigns and events.
  • Creative mindset with a keen eye for detail and brand alignment.
  • Strong organizational skills and ability to manage multiple projects and deadlines.

We offer a competitive salary of $80,000 - $110,000 per year, depending on experience.



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