Luxury Brand Communications Specialist
1 day ago
Tilfi is seeking an experienced PR & Content Manager to shape the brand's voice and presence across diverse platforms and audiences.
Job DescriptionWe are looking for a dynamic professional with a proven track record in building and maintaining robust media and external relations. The ideal candidate will have a flair for crafting compelling, brand-appropriate content and managing content for digital channels, including website, digital newsletters, blogs, and social media.
- Content Development:
- Create, curate, and oversee all brand copywriting, ensuring alignment with Tilfi's tone and ethos.
- Collaborate with designers, marketers, and product teams to create cohesive and visually aligned content.
- Brainstorm with the team to develop compelling narratives for campaigns, product launches, and brand storytelling.
Public Relations & Media Outreach:
- Build and maintain relationships with journalists, editors, influencers, and other key stakeholders.
- Develop and execute strategic PR plans to secure media coverage in relevant publications and platforms.
- Write and distribute press releases, media kits, and other communication materials.
Event Management & Collaborations:
- Plan and oversee events, including product launches, press previews, and brand showcases.
- Represent Tilfi at industry events, ensuring alignment with the brand's luxury positioning.
Brand Strategy & Monitoring:
- Collaborate with leadership to refine and evolve the brand's messaging and positioning.
- Monitor and report on PR and content performance metrics, providing actionable insights.
To be successful in this role, you will need:
- Bachelor's or Master's degree in Marketing, Communications, Journalism, Fashion Management, English, or a related field.
- 5+ years of experience in PR, content creation, or a related role, preferably in the luxury or heritage sector.
- Exceptional writing and editing skills, with a portfolio showcasing diverse formats and styles.
- Strong network of media and influencer contacts in the fashion, luxury, or cultural sectors.
- Proven experience in planning and executing successful PR campaigns and events.
- Creative mindset with a keen eye for detail and brand alignment.
- Strong organizational skills and ability to manage multiple projects and deadlines.
We offer a competitive salary of $80,000 - $110,000 per year, depending on experience.
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