Search Engine Optimization Lead

6 days ago


Chennai, Tamil Nadu, India Matrimony Limited Full time
About the Role:

We are seeking a skilled SEO Executive to join our team at Matrimony.com Ltd. As an integral part of our digital marketing department, you will play a pivotal role in enhancing our online presence and driving organic traffic through effective search engine optimization strategies.

**Key Responsibilities:**
- Conduct thorough keyword research to identify high-potential keywords and optimize content accordingly.
- Develop and implement robust SEO strategies to amplify organic search traffic and elevate website rankings on major search engines.
- Collaborate with content teams to ensure seamless integration of SEO best practices throughout content development and web design.
- Utilize advanced analytics tools like Google Analytics and Search Console to monitor website metrics and deliver insightful reports to key stakeholders.
- Stay updated on evolving SEO trends, search engine algorithm shifts, and industry benchmarks to adjust strategies proactively.
- Foster strong relationships with web development teams to action SEO-driven changes, focusing on website architecture, schema integration, and mobile-friendliness.

Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred) with minimum 3+ years of experience.
- Proficient in SEO tools like SEMRush, Ahrefs, Majestic, and Moz.
- Strong knowledge in ASO, YouTube Video, and Creative optimization.
- Familiarity with Content Management Systems (CMS) like WordPress.
- Ability to manage multiple initiatives for SEO and drive results-oriented outcomes.
- Excellent analytical skills and ability to interpret data insights effectively.

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