India Regional Marketing Lead

5 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Senior Marketing Manager Job Description

This role is responsible for leading the full spectrum of marketing initiatives across India. The ideal candidate brings a strong blend of business acumen and strategic marketing expertise, with the ability to engage confidently at the senior leadership level.

Key Responsibilities:
  • Co-develop and drive the marketing strategy and priorities for India in alignment with regional and global objectives.
  • Partner closely with regional leadership, Field Sales, Channel teams, and APAC/global marketing to ensure alignment and execution.
  • Serve as the strategic liaison between corporate marketing and the India region, advocating for local needs and opportunities.
  • Ensure consistent application of global messaging, brand standards, and positioning across all India marketing initiatives.
  • Support and optimize the lead management process, including tracking, reporting, and continuous improvement.
  • Provide regular reporting on marketing performance, including response rates, pipeline contribution, and ROI.
  • Enable, educate, and support channel and alliance partners to maximize marketing effectiveness and return on investment.
  • Collaborate with Sales and SDR teams to meet regional KPIs and ensure marketing and sales alignment.
  • Plan and execute high-impact industry, partner, and customer events tailored to audience needs and business goals.
  • Cultivate customer references and success stories; collaborate with the APAC Customer Advocacy team to support PR, speaking opportunities, and case studies.

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