Senior Brand Development Specialist

21 hours ago


Salem, Tamil Nadu, India beBeeBrandBuilder Full time ₹ 5,00,000 - ₹ 10,00,000
Job Description

About the Role

The primary scope of this position would be to support brand development efforts on various solution areas under the portfolio of products. The role encompasses creative thinking, data analysis and executional support to help the brand achieve its business objectives.

Responsibilities:

  1. Market Understanding: Understanding of the target group, their triggers and barriers; competitive landscape, etc.
  2. New Products Development (NPD): Assistance in communication development across touchpoints such as product display pages, D2C store, CRM touchpoints, marketplaces, etc.
  3. Communication Development: Support in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
  4. Data Analytics: Driving measurement and learnings for various marketing initiatives.
  5. Stakeholder Management: Collaboration with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors.
  6. Offline Understanding: Market visits are required to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility and Planogramming.
  7. Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success.

Location: Bangalore

Requirements:

- Bachelor's degree in Communication, Business Administration or related field.

- Mandatory exposure to handling business in Offline channel.

- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or Digital Marketing.

- Highly motivated & Self-driven, enthusiastic team player.

- Ability to manage multiple projects simultaneously.

- Passionate about building a consumer brand.



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