Mobile Games Growth Expert

20 hours ago

Gandhinagar, Gujarat, India beBeeAcquisition Full time ₹ 80,00,000 - ₹ 1,20,00,000

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team.

Job Description

The ideal candidate will have a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

This role requires someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities
  • Plan, launch, and optimize UA campaigns across multiple ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
Required Skills and Qualifications
  • Technical skills: proficiency in planning, launching, and optimizing UA campaigns; experience with ad networks/DSPs.
  • Analytical skills: ability to analyze campaign and cohort-level data from ad platforms and MMPs.
  • Collaboration skills: experience working with cross-functional teams (Analytics, Engineering, Product, Creative).
  • Strategic skills: ability to develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Business acumen: understanding of player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
Benefits
  • Opportunity to work on high-impact user acquisition campaigns.
  • Chance to collaborate with cross-functional teams and influence product and marketing decisions.
  • Professional development opportunities in the field of user acquisition.
Others
  • Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox), and emerging ad tech.
  • Contribute to budget allocation, forecasting, and scaling strategies.

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