Digital Media Strategist

1 day ago


Nellore, Andhra Pradesh, India beBeeStrategy Full time ₹ 40,00,000 - ₹ 50,00,000
Job Overview

We are an integral part of a global media and advertising agency network, providing a range of services including creative solutions, technology, marketing science, market research, business support, media services, and consulting.

This is an exciting role that involves managing day-to-day campaign performance across different platforms, coordinating executions across regions, and overseeing media tracking and analytics set up.

Key Responsibilities
  • Successfully manage campaigns across DSPs and related platforms
  • Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders
  • Manage campaigns through optimization strategies, campaign insights, monitoring, and adjusting pacing to ensure KPIs are met
  • Work with the team to develop best-in-class solutions based on available tech
  • Oversee media tracking and analytics set up and implementation
Requirements
  • 4-6 years of experience in managing programmatic campaigns for large clients
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to proficiently describe KPIs and how they fit into the customer journey
  • Comfortable thinking strategically and analyzing performance in a dynamic environment
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate data sources for analysis


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