
Digital Media Strategist
1 day ago
We are an integral part of a global media and advertising agency network, providing a range of services including creative solutions, technology, marketing science, market research, business support, media services, and consulting.
This is an exciting role that involves managing day-to-day campaign performance across different platforms, coordinating executions across regions, and overseeing media tracking and analytics set up.
Key Responsibilities- Successfully manage campaigns across DSPs and related platforms
- Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders
- Manage campaigns through optimization strategies, campaign insights, monitoring, and adjusting pacing to ensure KPIs are met
- Work with the team to develop best-in-class solutions based on available tech
- Oversee media tracking and analytics set up and implementation
- 4-6 years of experience in managing programmatic campaigns for large clients
- Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms
- Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
- Able to proficiently describe KPIs and how they fit into the customer journey
- Comfortable thinking strategically and analyzing performance in a dynamic environment
- Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate data sources for analysis
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