Public Relations Specialist

4 hours ago

Surat, Gujarat, India beBeePublic Full time ₹ 12,00,000 - ₹ 20,00,000

Job Role Summary:

We are seeking a seasoned PR Manager to lead our communications strategy and drive impactful campaigns across branding, performance marketing, technology, and creative storytelling.

Key Responsibilities:

  • Determine strategic PR campaign objectives to enhance brand visibility and positioning.

  • Build and maintain strong relationships with media outlets, journalists, and influencers to support successful campaign execution.

  • Prepare and distribute press releases, media kits, and thought-leadership articles to showcase expertise and build reputation.

  • Develop crisis communication strategies and manage reputation through effective response and mitigation techniques.

  • Monitor media coverage and provide insights, analytics, and ROI reports to measure campaign success.

  • Collaborate with internal teams to ensure message consistency across platforms and maximize campaign impact.

  • Support client PR mandates, including product launches, press conferences, and events to meet business objectives.

Qualifications & Skills:

  • Bachelor's/Master's degree in PR, Communications, Journalism, or related field.

  • 4–7 years of experience in public relations, corporate communications, or media strategy.

  • Strong network of media contacts across print, digital, and broadcast.

  • Excellent written and verbal communication skills in English.

  • Proven ability to handle multiple campaigns, deadlines, and stakeholders.

  • Familiarity with PR tools such as Meltwater, Cision, or similar platforms.

  • Experience in agency environment is a strong plus.

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