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Strategic Customer Data Platform Leader

2 weeks ago

Palakkad, Kerala, India beBeeCustomerDataPlatform Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

We are seeking a Senior Manager/Manager – Customer Data Platform Business Lead to drive strategy, consulting, and solution leadership across Customer Data Platform initiatives.

Key Responsibilities
  • Business Leadership & Strategy:
    • Develop the Customer Data Platform practice vision, go-to-market strategy, and business development.
    • Partner with sales, marketing, and consulting teams to define client value propositions and growth opportunities.
    • Nurture CXO-level relationships to position Customer Data Platform as a core enabler of digital transformation.
  • Consulting & Solutioning:
    • Translate business objectives into Customer Data Platform use cases and measurable outcomes.
    • Lead discovery, strategy, and solution workshops with clients.
    • Partner with technology teams to design Customer Data Platform architectures and integrations with Marketing Technology, Advertising Technology, and CRM ecosystems.
    • Provide digital analytics guidance for all assigned accounts.
    • Serve as the point of escalation for client requests.
  • Practice & People Development:
    • Mentor cross-functional teams on Customer Data Platform use cases, data strategy, and customer engagement.
    • Contribute to thought leadership, POVs, and industry events.
    • Build alliances with Customer Data Platform vendors to strengthen ecosystem partnerships.
Requirements:
  • 7+ years of experience in consulting, digital transformation, or data-driven marketing.
  • Strong experience in Customer Data Platform strategy, implementation, or solutioning.
  • Proven ability to engage with senior client stakeholders and translate business needs into actionable solutions.
  • Strong understanding of Marketing Technology/Advertising Technology ecosystems, data privacy, and customer experience strategies.
  • Track record of driving revenue growth, practice building, or business development.
  • Excellent leadership, communication, and stakeholder management skills.
Preferred Skills:
  • Certification of Salesforce Data Cloud, Tealium AudienceStream, AI Associate.
  • Experience with Digital Marketing technologies such as Omni-channel Campaign Management, Digital Advertising, etc. Web tagging & web analytics.
  • Experience in Creating Dashboard, Insights, Reporting.
  • Knowledge of how-to QA Website and Media tags.
  • Media tagging and tracking.