
Ethnic Wear Sales Manager
2 days ago
The key to success lies in the effective management of daily store operations, ensuring world-class customer service and driving sales performance. This role demands a strong leadership presence, excellent communication skills, and an ability to thrive in high-pressure environments.
Responsibilities:- Store Operations & Brand Standards:
- Oversee all aspects of daily store operations, including opening/closing procedures, cash handling, and POS systems.
- Maintain a visually appealing store environment through effective visual merchandising, cleanliness, and ambience.
- Implement seasonal campaigns, festive promotions, and new collection launches as directed by senior management.
- Sales & Customer Experience:
- Drive sales revenue to achieve and exceed monthly targets.
- Provide personalized styling guidance for customers seeking sarees, blouses, and accessories.
- Resolve escalated customer queries efficiently, ensuring seamless exchange/return processes in line with company policies.
- Nurture long-term relationships with loyal customers, promoting membership/loyalty programs as needed.
- Team Leadership:
- Recruit, train, and supervise sales staff, stylists, and support personnel.
- Monitor staff performance, set targets, and conduct regular team meetings to foster a positive work environment.
- Motivate the team to deliver exceptional ethnic wear shopping experiences.
- Inventory & Stock Control:
- Oversee stock movement, replenishment, tagging, and barcoding procedures.
- Ensure accurate records of saree collections and minimize stock loss/shrinkage.
- Provide timely feedback on bestsellers, customer preferences, and market trends to the merchandising team.
- Marketing & Engagement:
- Organize in-store events such as festive saree showcases, draping workshops, and wedding collection previews.
- Coordinate with marketing teams for influencer visits, live streaming, and customer engagement activities.
- Promote store offers and exclusive collections through local channels and social media collaborations.
- Reporting & Compliance:
- Prepare daily/weekly sales and footfall reports.
- Ensure compliance with billing, GST, and company policies.
- Maintain safety and operational excellence within the store environment.
- Strong leadership and people management skills.
- Excellent communication in English, Bengali, and Hindi.
- Knowledge of ethnic wear fabrics, draping styles, and customer preferences.
- Customer-centric mindset with problem-solving abilities.
- Ability to perform well in high-footfall seasons (Durga Puja, weddings, festivals).
- Proficiency in billing software, POS systems, and MS Office applications.
- Bachelor's degree in Retail, Fashion Management, or Business (preferred). 4–6 years of experience in apparel/ethnic retail management is essential.
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