Digital Marketing Strategist
4 weeks ago
Description
Position at GroupM Nexus
Overview of the Job
Are you passionate about digital marketing and eager to take on a challenging role? We're looking for a skilled Digital Marketing Manager to join our team at GroupM Nexus.
As a Digital Marketing Manager, you will be responsible for developing, tracking, and optimizing digital marketing campaigns across various channels. You will work closely with the brand, agency business team, and vendors to launch campaigns on time and on budget.
Key Responsibilities
* Plan and manage all digital marketing campaigns, including trackers, communication, social media, and display advertising
* Analyze performance data and metrics to optimize spend and performance
* Collaborate with the brand, internal team, and vendor partners to ensure successful campaign execution
* Identify trends and insights to inform campaign strategies
*b>Reporting and Performance Metrics
As a Digital Marketing Manager, you will be responsible for reporting on campaign performance and providing insights to stakeholders. You will work closely with the brand and internal team to ensure that all campaign metrics are tracked and reported accurately.
Requirements
* BS/MS degree in marketing or a related field
* 3-6 years of experience in digital marketing, preferably with FMCG, Retail, or ecomm experience
* Strong analytical skills and data-driven thinking
* Experience leading social media and/or display advertising campaigns
* Applied knowledge of 3rd party ad serving, website, and tracking technologies
About GroupM
GroupM is the leading global media investment management group, serving as the parent to WPP media agencies, including Mindshare, MediaCom, Wavemaker, Essence, and m/SIX. Our primary purpose is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.
About India
India is a rapidly growing market with a young population and a high demand for digital media. We are looking for a skilled Digital Marketing Manager to join our team at GroupM Nexus and help us capitalize on this growth opportunity.
If you are passionate about digital marketing and have the skills and experience we are looking for, please submit your application. We look forward to hearing from you
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