Digital Product Strategist

23 hours ago


Hyderabad Secunderabad Telangana, India beBeeStrategy Full time ₹ 1,04,000 - ₹ 1,30,878
Product Owner">

Develop and implement a comprehensive product strategy and roadmap that aligns with business objectives, customer needs, and marketing goals.

This role is responsible for managing the worldwide solution portfolio, roadmap, and projects around commercial and marketing areas. This includes a wide range of applications that need to be correctly integrated with both business functions and external partners to allow best-in-class operations.

The Product Owner will lead the strategic direction and roadmap for our marketing automation program, working closely with cross-functional teams and internal customers.

  • Define business requirements, user stories, and acceptance criteria for enhancements and bugs.
  • Drive standard processes for marketing automation and lead path to revenue with people, processes, and technology.
  • Develop a consistent way of measuring performance, tagging, and attribution, working closely with web analytics lead and salesforce team.

Key Responsibilities:

A: Marketing Automation Product Owner

  • Develop and implement a comprehensive marketing automation product strategy and roadmap that aligns with business objectives, customer needs, and marketing goals.
  • Work closely with business owners and digital teams to define business requirements, user stories, and acceptance criteria for enhancements and bugs.
  • Drive standard processes for marketing automation and lead path to revenue with people, processes, and technology.
  • Develop a consistent way of measuring performance, tagging, and attribution, working closely with web analytics lead and salesforce team.

B: HCP Engagement Digital Experience

  • Develop and implement a comprehensive digital product strategy and roadmap that aligns with business objectives on HCP engagement to win the recommendation.
  • Collaborate transversally with relevant business leads and digital peers to achieve HCP engagement strategic objectives, ensuring consistency across touchpoints.

Required Qualifications and Background:

  • Master's degree in computer science, information systems, marketing, or a related field, or equivalent experience.
  • Experience as a product owner in marketing automation or related technologies, with a track record of successfully delivering complex products.
  • Ideal 5-7+ years experience with Salesforce Marketing Cloud, with a deep understanding of how multiple systems integrate to form a measurable marketing automation program.
  • Strong understanding of B2B marketing automation concepts, processes, and technologies.

Knowledge, Skills, and Abilities Required:

  • A proactive personality, with a can-do attitude.
  • Excellent relationship-building skills.
  • Previous experience in FMCG or FMCH is a plus.
  • Knowledge on commercial processes is a plus.

We provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.



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