Senior Brand Manager: Brand Equity

6 hours ago

Kurnool, Andhra Pradesh, India beBeeLeadership Full time ₹ 20,00,000 - ₹ 25,00,000

Brand Equity Leadership Role

The successful candidate will be responsible for developing and executing a robust brand program to drive equity and preference across different market types.

We are looking for an experienced professional who has a strong track record of handling significant brand campaigns. They will possess excellent commercial acumen, ability to efficiently manage marketing & media budgets, and a deep understanding of gathering consumer insights and deriving strategic execution-oriented insights.

The ideal candidate will have experience in core brand management in the FMCG category and working closely with cross-functional teams to jointly drive business KPIs.

  • Key Responsibilities:
  • Strategize, design, and implement a robust brand program across product superiority, deepening equity, and effectively implemented across different market types.
  • Building Masterbrand architecture strategy on the category.
  • Crafting Positioning with Strong BCI - Build Brand Positioning Strategy and Brand Key.
  • Developing 360 Brand campaigns to drive Equity and Preference.
  • Creating a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.
  • Building Brand Purpose Platform.
  • Developing 'Always On' Digital plan for a 12-month calendar.
  • Deliver brand health metrics through the brand program with impactful and innovative communication plans.
  • Creating Masterbrand Visual Identity and Packaging Re-design (evolutionary and revolutionary), Building Brand World based Visual Identity Playbook and Detailing Brand sensorial signature.
  • Evolving & fine-tuning the Masterbrand strategy in line with category & competition landscape on an ongoing basis.

Requirements:

  • Experience of core brand management in FMCG category, with handling of some significant brand campaigns.
  • Educational Qualification – MBA (Major in Marketing preferred).
  • Experience – 8-10 years (Minimum 3 years in brand management/brand equity).
  • End to end exposure of creating a brand TVC and campaign planning.
  • Deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.
  • Commercial acumen to be able to efficiently manage the marketing & media budgets.
  • Understanding on how to navigate the brand world and closely working with agencies.

Desirable Skills:

  • Prior experience in working closely with cross-functional teams to jointly drive business KPIs.

  • Chief Branding Officer

    7 days ago

    Kurnool, Andhra Pradesh, India beBeeBrandleader Full time ₹ 90,00,000 - ₹ 1,20,00,000

    As a strategic brand leader, you will play a pivotal role in elevating our institution's stature across various stakeholders. Your oversight will ensure that our brand identity is consistently portrayed across all digital, print, and event platforms, ultimately driving visibility, reputation, and engagement.Key ResponsibilitiesDevelop and execute a branding...

  • Luxury Brand Ambassador

    7 days ago

    Kurnool, Andhra Pradesh, India beBeeBrand Full time ₹ 15,57,000 - ₹ 24,11,000

    Job Title: Senior Brand Advisor">This is an exciting opportunity for a Sr. Brand Advisor to join our team in Jaipur.">The role involves direct interaction with clients, associates, and the industry to build brand awareness, drive engagement, and generate/convert sales.">Key Responsibilities:">">Generating and converting inquiries into sales through in-depth...

  • Chief Digital Brand Strategy Manager

    2 days ago

    Kurnool, Andhra Pradesh, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000

    Senior Brand Solutions Strategist Job SummaryThis is an exciting opportunity for a highly skilled and organized Senior Brand Solutions Strategist to join our Integrated Solutions department.

  • Brand Strategy Manager

    2 days ago

    Kurnool, Andhra Pradesh, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 20,00,000

    Job Overview:We are seeking an experienced Brand Strategy Manager to join our team. In this role, you will be responsible for developing and executing strategic plans to drive business growth and enhance brand reputation.About the Role:The successful candidate will have a proven track record of success in brand strategy development and implementation, with...

  • Senior Brand Strategist

    6 days ago

    Kurnool, Andhra Pradesh, India beBeeGrowth Full time ₹ 10,00,000 - ₹ 20,00,000

    Key Client Growth RoleJob Description:We are seeking a dynamic Key Growth Associate to oversee the coordination between our organization and clients, focusing on driving brand strategy, content marketing, and revenue growth through new admissions.Key Responsibilities:Client Coordination & Communication:Act as the primary point of contact between clients and...

  • Visionary Brand Leader

    7 days ago

    Kurnool, Andhra Pradesh, India beBeeCreative Full time ₹ 45,00,000 - ₹ 85,00,000

    About this role:Maxcolor LLC is seeking a Senior Creative Director to shape and execute a compelling brand presence across Amazon customer touchpoints.The ideal candidate is a proactive, detail-oriented leader with strong ownership mentality and experience in delivering high-performance content within structured workflows.ResponsibilitiesDefine the visual...

  • Fashion Brand Identity Designer

    7 days ago

    Kurnool, Andhra Pradesh, India beBeeLuxury Full time ₹ 12,00,000 - ₹ 15,00,000

    Senior Branding SpecialistWe are a leading brand development agency focused on fashion and lifestyle branding. Our mission is to create iconic visual identities that elevate our clients' presence in the market.About The Role:This senior-level position involves developing unique, premium brand marks and complete identity systems for luxury fashion brands. As...

  • brand manager fashion label

    3 weeks ago

    Kurnool, Andhra Pradesh, India HB World Full time

    Company Description Since 2024, HB has been our life's mission — a brand born to celebrate you. The dreamer. The lover. The believer in timeless beauty and raw emotion. At HB, fashion is not just fabric — it's feeling. Our creations are masterpieces that immortalize the rarest and purest of human emotions — "the art of love." The brand made its global...

  • Senior Brand Marketing Specialist

    6 days ago

    Kurnool, Andhra Pradesh, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 75,00,000

    Job Opportunity: Brand Marketing ProfessionalWe are seeking a skilled and innovative marketer to fill the role of Brand Executive. This is a hands-on position where you will be instrumental in implementing our marketing strategy, managing our digital presence, and driving brand growth.The ideal candidate will have a minimum of 2-3 years of experience in...

  • Fine Jewelry Brand Creative Visionary

    1 week ago

    Kurnool, Andhra Pradesh, India beBeeCreative Full time US$ 1,00,000 - US$ 1,20,000

    Senior Creative DirectorWe are seeking a Senior Creative Director to lead the creative development of our fine jewelry brand on Amazon.Define and execute the visual and creative direction of the brand within the Amazon ecosystem.Direct all photography efforts by developing clear guidelines and detailed shot lists that align with the brand...