Digital Media Strategist

1 week ago

Erode, Tamil Nadu, India beBeeBrand Full time ₹ 1,60,00,000 - ₹ 2,40,00,000
Job Opportunity

To drive successful campaigns for clients, this role requires a deep understanding of social platforms as broadcast media or narrowcast channels to design engaging experiences through insights, technologies, and expertise.

The candidate will work closely with the client servicing team to continuously improve strategy direction and recommended programs and tactics.

  • Analyze available data to develop unique, differentiated insights.
  • Create integrated strategy platforms for campaigns/pitches as an ideal springboard for creative teams.
  • Prepare and present clear presentations with sharp points of view and compelling narratives.
  • Translate business objectives into social/digital media objectives enriched by benchmarks.
  • Analyze available insights and define overall strategy in terms of Distribution and Amplification.
  • Define advertising pressure to achieve goals considering objectives, challenges, and limitations.
  • Participate actively in new business pitches as required.

Key Skills and Competencies:

  • Post Graduate degree with 7 years of experience in brand planning, social and/or digital campaign management, digital creative strategy.
  • Strong business acumen connecting business requirements to strategy solutions.
  • Research and data analytical skills generating data-based insights for strategy processes.
  • Passionate about fast-evolving social/digital media environments with a strong point of view.
  • Eye for innovation and emerging platforms or partners for brand, social/digital strategies.
  • Ability to work effectively, proactively, and seamlessly with integrated teams.
  • Proven ability to manage multiple priorities in fast-paced deadline-driven environments.
  • Strong leadership, interpersonal, and people management skills.

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