Senior Marketing Strategist for Financial Innovation
5 days ago
We are seeking a highly skilled Head of Digital Marketing to lead our digital marketing efforts and drive growth across multiple channels.
The ideal candidate will have a proven track record of leading successful digital campaigns, managing high-performance teams, and optimizing the customer journey using data-driven insights. This role is pivotal in aligning the marketing strategy with the business goals to drive growth and establish IntellectAI as a market leader.
Key Responsibilities:
- Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy across all online platforms (website, social media, email, paid campaigns, etc.).
- Team Management: Lead and manage a team of digital marketing professionals, ensuring effective execution and alignment with business objectives.
- Campaign Execution: Oversee all aspects of digital campaigns, including SEO/SEM, marketing automation, paid media, and social media advertising.
- Customer Acquisition: Drive customer acquisition and lead generation through targeted digital efforts, working closely with sales and product teams.
- Marketing Data Analysis: Analyse marketing data and metrics to measure effectiveness, optimize campaigns, and drive continuous improvement.
- Budget Management: Manage the digital marketing budget and ensure cost-effective strategies are employed.
- Brand Consistency: Collaborate with internal and external stakeholders to ensure the consistency of the brand message across all digital platforms.
- Trend Awareness: Stay updated on the latest trends in digital marketing, tools, and technologies to keep the company at the forefront of the industry.
Qualifications:
- A minimum of 8-10 years of experience in digital marketing, with a strong focus on B2B marketing in the tech/financial sector.
- Proven experience in driving successful digital marketing strategies and campaigns.
- Proficiency in marketing automation tools, SEO/SEM, Google Analytics, CRM, and social media platforms.
- Strong analytical skills and ability to interpret data for decision-making.
- Excellent communication and leadership skills, with a track record of managing teams and collaborating across departments.
- Ability to think strategically and execute tactically.
About IntellectAI: We are a leading provider of AI-driven solutions for wealth management and capital markets, known for our cutting-edge products and data-driven insights that empower businesses to thrive in an increasingly complex financial ecosystem.
Salary Range: $120,000 - $150,000 per annum, depending on experience.
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