Digital Marketing Strategist
5 days ago
Job Description:
We are expanding at Hotpack Global, a leading e-commerce company.
About the Role:
We are seeking an experienced Performance Marketing Specialist to join our dynamic marketing team. As a key member of our team, you will be responsible for developing and executing data-driven paid advertising strategies across multiple platforms to drive results through digital marketing.
Key Responsibilities:
- Paid Advertising Strategy: Develop and execute paid advertising strategies across Google Ads, Facebook Ads, Snapchat, TikTok, Twitter, LinkedIn, and other relevant channels for our e-commerce business.
- Campaign Optimization: Continuously monitor, analyze, and optimize paid campaigns to maximize performance, focusing on key performance indicators (KPIs) such as Return on Ad Spend (ROAS), Click-Through Rate (CTR), and e-commerce conversion rates.
- Budget Management: Efficiently manage advertising budgets, ensuring optimal allocation to achieve the best possible return on investment and meet e-commerce sales targets.
- Ad Creative Development: Collaborate with our creative team to create compelling ad creatives that resonate with target audiences and align with brand guidelines.
- Analytics and Reporting: Utilize analytics tools to generate insights, prepare detailed performance reports, communicate findings to the broader team, and plan strategies based on insights.
- A/B Testing: Implement A/B testing strategies to refine ad creatives, copy, and audience targeting for continuous improvement.
- Conversion Rate Optimization (CRO): Collaborate with our website and UX teams to optimize landing pages and improve overall conversion rates.
- Competitor Analysis: Stay informed about industry trends and competitor activities to identify opportunities for innovation and maintain a competitive edge.
- Lead Generation: Generate B2B leads through paid advertising and modify campaigns based on lead quality.
Requirements:
- Qualifications: Bachelor's degree in a relevant field.
- Experience: 3-5 years of experience in performance marketing with a focus on paid advertising.
- Skills: Strong understanding of digital advertising platforms, analytics tools, and industry best practices.
- Certifications: Certifications in relevant platforms (Google Ads, Facebook Blueprint, etc.) are a plus.
What We Offer:
The estimated salary for this role is between $60,000 - $90,000 per annum, depending on qualifications and experience.
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