Fresh Produce Portfolio Manager

3 days ago

Bengaluru, Karnataka, India beBeeCategoryLead Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title:

Fresh Produce Category Lead

Overview:

We are seeking a highly experienced and skilled Fresh Produce Category Lead to drive the growth of our diverse portfolio including vegetables and fruits. The ideal candidate will have strong knowledge of fresh produce value chains, sales experience, negotiation expertise, and analytical skills.

Main Responsibilities:
  • Category Strategy & Planning:
    • Develop and execute growth plans for assigned categories across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
    • Track price trends, international trade flows, and customer demand patterns.
    • Define assortment strategy for each category.
  • Sales & Business Development:
    • Directly drive sales of assigned categories across channels.
    • Build strong customer relationships and close deals to achieve revenue and margin targets.
    • Recruit, train, and manage a sales team to scale with category volumes.
  • Sourcing & Supplier Development:
    • Build strong supplier networks across regions.
    • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
    • Explore import/export opportunities for off-season coverage.
  • Operations & Supply Chain:
    • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
    • Optimize farm-to-customer movement, minimizing wastage and cost.
    • Ensure freshness and availability across the portfolio.
  • Financial & Performance Management:
    • Own the financial performance of assigned categories—managing revenues, margins, and working capital.
    • Monitor SKU profitability, wastage levels, and demand-supply alignment.
    • Generate regular performance dashboards highlighting risks and opportunities.
    Key Skills & Qualifications:
    • Strong understanding of fresh produce value chains.
    • Hands-on sales experience with ability to close deals and grow revenues.
    • Negotiation and vendor management expertise.
    • Analytical skills to track price trends, demand forecasts, and category economics.
    • Ability to work cross-functionally with supply chain, operations, sales, and finance.
    • Entrepreneurial and execution-focused mindset.
    Qualifications:
    • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA.
    • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
    • Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus) will be an advantage.

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