Performance Marketing Specialist

1 week ago

Bhopal, Madhya Pradesh, India beBeeDigital Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title: Performance Marketing Manager

Digital marketing plays a pivotal role in the success of any business. As a Performance Marketing Manager, you will be responsible for crafting and executing an impactful performance marketing strategy & execution plan.

The key objectives include:

  • Create and execute a strong performance marketing strategy & execution plan.
  • Develop and manage digital prospecting and remarketing campaigns across various platforms to drive conversions.
  • Optimize budgets and campaigns across all digital channels to achieve high returns on investment and efficient customer acquisition costs.
  • Ensure successful planning, execution, and optimization for key traffic metrics via paid, organic, and owned media channels.
  • Continuously identify and test new channels to meet or exceed established critical metrics.
Requirements:
  • A bachelor's degree in Marketing, Business Administration, or a related field.
  • Prior experience in a similar role with expertise in building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
  • Solid knowledge of campaign and channel analysis, reporting, and Google Analytics experience.
  • Exceptional analytical skills and the ability to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

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