Senior Digital Growth Specialist

We are seeking an experienced professional to lead the growth and performance of our financial products. This role offers end-to-end responsibility for assigned products, working collaboratively with cross-functional teams to scale user acquisition, engagement, and revenue.

The ideal candidate will be comfortable working with data, driving experimentation, and optimizing business metrics to meet aggressive growth targets.

• End-to-End Business Ownership:

• Own and drive the growth of key business metrics for assigned financial products, including user acquisition, engagement, retention, and revenue.
• Develop and execute strategies to optimize top-of-funnel metrics, conversion rates, and customer lifetime value.

• Cross-Functional Collaboration:

• Collaborate with cross-functional teams such as Data Science, Product, Brand, Marketing, and both online and offline acquisition teams.
• Drive initiatives to impact all stages of the marketing funnel—Awareness, Consideration, Conversion, Engagement, and Advocacy.

• Go-to-Market (GTM) Strategy and Execution:

• Own the GTM strategy for new financial product launches, ensuring alignment across teams and timely execution.
• Partner with product and marketing teams to create compelling value propositions and deliver cohesive, customer-centric messaging.

• Business Planning & Projections:

• Lead business planning for growth, including monthly targets, Annual Operating Plan (AOP), and continuous performance tracking.
• Ensure targets for customer acquisition, retention, and business revenue are met or exceeded.

• Key Business Metrics Ownership:

• Drive key business metrics, including Customer Acquisition Cost (CAC), revenue growth, and customer engagement metrics.
• Utilize data-driven insights to monitor performance and adjust strategies accordingly.

• Growth Programs & Campaign Execution:

• Design and implement growth programs aimed at increasing product adoption, cross-sell, upsell, and improving engagement.
• Optimize growth initiatives to ensure customer satisfaction and retention, with a focus on long-term customer value.

• Partnerships & Stakeholder Management:

• Build and maintain strong relationships with external financial partners to scale acquisition and business programs.
• Work closely with internal stakeholders (finance, product, marketing, etc.) to ensure cross-functional alignment and successful execution of growth initiatives.

• Continuous Experimentation & Optimization:

• Conduct A/B testing and other experimentation techniques to optimize business and marketing strategies.
• Analyze customer behavior data to inform and continuously refine growth initiatives.

• Experience:
• 3-5 years of experience in driving growth for tech startups or established brands, with a proven track record in growing digital products and services.
• Experience in owning the P&L of a product/category, and driving growth in high-performance environments.
• Skills:
• Strong analytical skills, with the ability to leverage data to make informed decisions.
• Deep understanding of growth metrics, including CAC, LTV, conversion rates, and engagement.
• Expertise in using marketing tools, analytics platforms, and growth frameworks to drive business performance.
• Excellent communication and interpersonal skills with a collaborative mindset.
• Proven ability to work with cross-functional teams and external partners to drive growth.
• Desired Attributes:
• Creative, out-of-the-box thinker with a passion for growth and a hands-on approach to execution.
• Strong understanding of the digital financial services landscape and customer journeys in this space.
• Comfortable with ambiguity and able to lead through change in a fast-paced, startup-like environment.
• Data-driven decision-maker with a focus on results and continuous improvement.

• Growth Potential:
• As a part of one of the largest telecom companies in India, you'll have the opportunity to work on high-impact, innovative financial products that can transform millions of lives.
• Impactful Work:
• Your work will directly influence customer acquisition, retention, and overall business growth in one of India's most trusted brands.
• Dynamic Team Culture:
• Join a passionate, results-driven team with a culture of collaboration, learning, and continuous growth.