Senior Digital Experience Director – Consumer Business Transformation
2 weeks ago
We are a leading Indian multinational pharmaceutical company headquartered in Mumbai, with operations in over 50 countries. Our portfolio includes renowned brands such as Clavam, Pan, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.
Job DescriptionWe are seeking an entrepreneurial-minded Digital Experience Manager to lead the development and execution of our digital strategy. This role will involve optimizing the customer journey, managing social media channels, and leveraging influencer marketing to enhance brand visibility and drive growth.
Key Responsibilities- Design and map the end-to-end digital customer journey across web, mobile, and other digital touchpoints.
- Identify opportunities to enhance UX/UI, driving improved engagement and conversions.
- Collaborate with UX/UI teams to implement best practices for usability and navigation across all platforms.
- Develop and implement a comprehensive social media strategy across key platforms (YouTube, Instagram, Facebook, Twitter, WhatsApp, etc).
- Create engaging content that resonates with the target audience, supports business objectives, and builds brand presence.
- Monitor social media performance using analytics tools, optimizing campaigns for engagement, reach, and conversions.
- Respond to social media comments and messages, fostering community engagement and customer support.
- Identify and build relationships with relevant influencers and brand advocates.
- Develop and execute influencer marketing campaigns that align with brand goals, driving awareness and conversions.
- Track and measure the impact of influencer partnerships, ensuring return on investment (ROI) and alignment with overall digital experience strategy.
- Collaborate with product teams, designers, content creators, and developers to ensure the digital experience reflects the brand's values and meets customer expectations.
- Work closely with the marketing team to ensure all digital touchpoints support broader brand campaigns and initiatives.
- Align digital strategies with other marketing channels, ensuring a cohesive customer journey and consistent messaging.
- Utilize data analytics tools (Google Analytics, heatmaps, social media insights) to gather customer insights and evaluate digital performance.
- Conduct A/B testing and other optimization methods to continuously improve digital experiences, user interactions, and conversion rates.
- Develop and execute strategies for personalization, ensuring tailored experiences for different customer segments.
This is a unique opportunity to shape the brand's digital presence, ensuring a seamless and engaging customer experience.
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