Digital Marketing Specialist

2 weeks ago

Ellore, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 30,00,000 - ₹ 60,00,000

Programmatic Buying Specialist

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  • To develop and execute a comprehensive digital marketing strategy, you will be responsible for building programmatic buying roadmaps and proposals using DV360.
  • You will optimize app campaigns on DV360 for reach, install, and conversion while linking app analytics platforms to DV360.
  • Configuration of ad tags and floodlight tags, as well as integration with different platforms to import/export audiences and conversions, is required.
  • Collaboration with internal teams is necessary to implement tracking mechanisms and optimize campaign performance.
  • You will structure campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platform to manage client display, TrueView, video, and search campaigns.
  • Daily/monthly analysis of account metrics, including budget caps, campaign pacing, lost bidding, impression share, and other important metrics, is required to carry out optimization strategies.
  • Providing creative support by assisting the design team with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives, is an important aspect of this role.
  • Effective communication with clients/PoC regarding campaign achievements and goals is necessary.
  • The generation of relevant reports at three stages of the campaign – before, during, and after – is crucial for this position.
  • Audit advertising accounts to identify gaps in existing structures and targeting to plan and execute programmatic campaigns effectively.
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