
eCommerce Digital Marketing Specialist
4 days ago
About this Role
This is a full-time and fully remote position where you'll be responsible for managing multiple client accounts, driving performance through strategic campaign optimization while building strong client relationships. Your focus will be on serving eCommerce clients across platforms including Google, Meta, TikTok, and Amazon.
Key Responsibilities
- Manage 5-7 paid media client accounts, communicating effectively with clients
- Ideate, manage and optimize e-commerce digital marketing campaigns across multiple platforms to drive traffic, engagement, sales, and return on ad spend
- Develop effective audience targeting strategies within platform limitations
- Strategically manage client budgets and align marketing efforts with product launches, promotions, and seasonal campaigns
- Maintain, troubleshoot, and analyze data insights (cost per click, click-through rate, cost per acquisition, return on ad spend, lifetime value, conversion rate) to ensure campaigns meet or exceed targets
Requirements
- 4+ years experience managing monthly budgets of $50K+
- Proficiency in major advertising platforms (Google Ads, Facebook Ads Manager, TikTok Ads, Amazon Advertising)
- Understanding of feed management and e-commerce consumer behavior
- Experience with Google Analytics and Tag Manager, including troubleshooting
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