Acquisition Growth Strategist
1 day ago
We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. The ideal candidate will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.
Key Responsibilities:- Plan, launch, and optimize UA campaigns across various platforms.
- Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
- Implement structured A/B tests for campaigns, audiences, and creatives.
- Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
- Partner with engineering teams to QA and troubleshoot SDK/event integrations.
- 4+ years of hands-on experience in UA for mobile games.
- Proven expertise with major ad platforms.
- Strong working knowledge of MMPs including event setup and analysis.
- Deep understanding of UA KPIs.
- Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
- Proficiency in data analysis & visualization tools.
- Strong analytical, mathematical, and problem-solving skills.
- Entrepreneurial mindset with a high sense of ownership and accountability.
- Familiarity with SQL and data modeling.
- Experience with Looker Studio or Tableau.
This role offers a unique opportunity to drive growth and maximize ROI. If you have a passion for user acquisition and data analysis, we encourage you to apply.
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