Off-Campus Marketing Specialist

1 day ago

Jodhpur, Rajasthan, India beBeeOffline Full time ₹ 9,00,000 - ₹ 12,00,000

Job Overview:

We are seeking a dynamic and proactive marketing professional to spearhead all offline marketing efforts aimed at increasing brand visibility and driving student admissions.

This role is responsible for the end-to-end planning, execution, and performance tracking of offline initiatives such as open houses, orientations, activations, competitions, and community events.

The ideal candidate will bring a blend of strategic thinking, operational excellence, and relationship-building skills.

Key Responsibilities:

  • Marketing Strategy & Planning:
    • Develop and implement a comprehensive annual marketing plan aligned with admission targets and brand positioning.
    • Identify key offline channels, locations, and event formats to maximize reach within target demographics.
    • Create quarterly and monthly activation calendars, timelines, and budgets.
  • Event Management & Execution:
    • Lead the planning, promotion, and execution of events such as:
    • Open Houses and School Orientations
    • Activations and Community Outreach Programs
    • Competitions, Workshops, and Fairs
    • Kiosks, Roadshows, and External Education Events
    • Ensure seamless coordination across internal teams and event stakeholders.
  • Vendor & Partner Management:
    • Identify and onboard relevant vendors, agencies, and community partners.
    • Handle negotiations, contracts, and vendor performance monitoring.
  • Cross-Functional Collaboration:
    • Work closely with:
    • Admissions Team – to ensure footfall translates into inquiries and conversions.
    • Creative/Content Teams – to produce effective marketing collaterals.
    • Digital Marketing Team – to align offline efforts with online campaigns.
  • Performance Monitoring & Reporting:
    • Track ROI on events and offline channels, measuring metrics such as:
    • Footfall, lead generation, conversion rates, and brand visibility.
    • Provide regular reports with insights and recommendations for optimization.
  • Budget Management:
    • Owning the offline marketing budget; ensuring judicious use of resources.
    • Identifying cost-saving opportunities without compromising effectiveness.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Event Management, Communications, or a related field. MBA preferred.
  • 4–7 years of experience in offline marketing, preferably in education, events, or community engagement.
  • Proven track record of developing and executing offline campaigns that drive measurable outcomes.
  • Excellent organizational, negotiation, and project management skills.
  • Strong communication and interpersonal skills.
  • Proficiency in Excel, PowerPoint, and planning tools.

Preferred Attributes:

  • Strong local network and knowledge of RWA and school ecosystems.
  • Passion for education, community engagement, and brand storytelling.
  • Ability to work independently and manage multiple projects simultaneously.

Work Schedule & Travel:

  • Willingness to work on weekends (especially during peak admission periods).
  • Local travel required for event execution and community engagement.

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