Digital Marketing Specialist

7 days ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Job Description:

We are seeking a detail-oriented Marketing Coordinator to join our growing team. This role is ideal for someone early in their marketing career who is passionate about digital communication and eager to build experience in email marketing.

This proactive individual will be responsible for executing and optimizing email campaigns using Pardot, supporting lead nurturing, and ensuring brand consistency across communications.

  • Build, test, and deploy email campaigns in Pardot to support marketing initiatives and sales enablement
  • Collaborate with the email marketing team and content, design, and product marketing teams to gather assets and messaging for campaigns
  • Responsible for maintaining the email campaign calendar for all regions
  • Monitor campaign performance and provide regular reporting on key metrics: open rates, CTR, conversions
  • Create prospect trends analysis report
  • Maintain and update email templates using HTML and Pardot's email builder
  • Ensure compliance with email marketing best practices and data privacy regulations

The successful candidate will possess a Bachelor's degree in marketing, business, or communications, proficiency in Microsoft Office Suite, knowledge of HTML, Salesforce, Pardot, or any other email marketing platform, excellent writing, communication, and presentation skills, and strong project management skills.

Preferred qualifications include familiarity with email marketing platforms, content management systems, CMS, and customer relationship management, CRM tools, working knowledge of HTML and email softwares.

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