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Data Analyst Influencer Marketing Specialist
2 weeks ago
About Us:
We're a digital solutions provider that combines data, AI-powered tools & content to deliver innovative creative solutions.
In this role, you'll work with large datasets from social media platforms and campaign reports.
You will collect, clean, and analyse influencer campaign data, prepare visually appealing presentations, identify high-performing influencers and trends, and build predictive models for influencer performance and audience impact.
You'll collaborate closely with strategy, account management, and creative teams to provide insights that shape influencer selection and content direction.
The ideal candidate has a Bachelor's degree in any relevant field, 0-2 years of experience in data analysis, excellent Excel, PowerPoint skills, familiarity with influencer marketing tools, and understanding of digital marketing metrics.
The successful candidate will have excellent communication and data storytelling skills, strong attention to detail, and ability to work with multiple stakeholders.
We empower our team members to create their own moments of truth and provide opportunities to work with fast-paced, growing agencies servicing big brands.
We offer an inclusive environment where everyone is valued and respected. As an Equal Opportunity Employer, we do not discriminate based on age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability.
This role is crucial in measuring ROI, understanding audience impact, and guiding creative and strategic influencer decisions.
- Collect, clean, and analyse influencer campaign data from multiple sources (Instagram, YouTube, TikTok, Meta Business Suite, affiliate dashboards, and third-party tools).
- Prepare visually appealing PowerPoint presentations reflecting data, insights, and analytics.
- Identify high-performing influencers and trends across platforms to optimise future campaigns.
- Work closely with strategy, account management, and creative teams to provide insights that shape influencer selection and content direction.
- Build predictive models for influencer performance and audience impact.
- Conduct competitive benchmarking and market analysis for influencer marketing campaigns.
- Provide post-campaign analysis with clear storytelling (data → insights → recommendations).
- Ensure accuracy and integrity of reporting through QA checks and best practices.
