
Word Craft Specialist
2 weeks ago
About the Role:
We are looking for a creative and detail-oriented wordsmith to join our team. The ideal candidate will have strong writing skills, the ability to think conceptually, and a flair for crafting impactful communication across digital and traditional platforms.
Key Responsibilities:
- Develop clear, engaging, and persuasive content for campaigns, social media, websites, print, TV, radio, and other channels.
- Collaborate with art directors, designers, and strategists to conceptualize and execute creative campaigns.
- Adapt tone and style as per the brand voice and target audience.
- Edit and proofread content to ensure accuracy, grammar, and alignment with brand guidelines.
- Research industry trends, competitors, and cultural insights to create relevant messaging.
- Present ideas and concepts to internal teams and clients, when required.
Requirements:
- 1–4 years of experience in content creation in an advertising agency or related field.
- Strong portfolio showcasing work across digital, print, and integrated campaigns.
- Excellent command of English (grammar, vocabulary, and storytelling).
- Ability to write both short-form and long-form content.
- Strong understanding of brand communication and consumer behavior.
- Ability to work under tight deadlines and handle multiple projects simultaneously.
- Team player with good communication and presentation skills.
Job Description:
The job holder will be responsible for creating high-quality content that meets the client's needs and aligns with the company's brand values. This involves researching industry trends, analyzing data, and developing compelling narratives that drive engagement and conversions.
Responsibilities include:
- Conceptualizing and executing creative campaigns across various channels.
- Collaborating with cross-functional teams to develop integrated marketing strategies.
- Staying up-to-date with industry trends, competitor activity, and cultural insights to inform campaign development.
- Maintaining a strong portfolio that showcases expertise in content creation, creativity, and campaign execution.
- Communicating effectively with internal stakeholders and clients to ensure successful campaign outcomes.
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