Chief User Advocate

1 week ago

Tiruppur, Tamil Nadu, India beBeeRetention Full time ₹ 10,00,000 - ₹ 15,00,000
Senior Audience Retention Specialist

We are seeking a highly skilled and analytical professional to join our team as a Senior Audience Retention Specialist. In this critical role, you will be responsible for developing and executing proactive retention strategies to prevent user churn and re-engage lapsed listeners.

You will work closely with our data team to leverage predictive models and your own analysis to identify at-risk users, design and launch targeted campaigns to re-engage them, and measure the effectiveness of these efforts through key performance indicators (KPIs).

  • Key Responsibilities:
  • Identify Churn Signals: Work with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
  • Champion Qualitative Insights: Go beyond the what to understand the why. Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your campaigns.
  • Design & Launch Save Campaigns: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior. Your goal is to re-engage them before they hit the cancel button.
  • Measure What Matters: Own and report on the core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and the ROI of your campaigns, translating performance data into actionable insights for stakeholders.
  • Be the Voice of Churn to Product: Act as the key feedback loop to the Product and Content teams. You will provide them with clear data and qualitative insights on why users are leaving, helping them prioritize roadmap features that address core churn drivers.

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