Digital Marketing Specialist

1 day ago

Mumbai, Maharashtra, India beBeeProgrammatic Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Programmatic Buying Specialist

We are seeking a skilled Programmatic Buying Specialist to join our team. In this role, you will be responsible for building and executing digital marketing strategies using programmatic buying platforms.

Key Responsibilities:

  • Develop and implement digital marketing roadmaps and proposals for clients, incorporating awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage app campaigns on DV360, optimizing for reach, install, and conversion while linking App Analytics platform to DV360.
  • Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms to import/export audiences and conversions.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform client account management responsibilities associated with display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, ad groups on DV360/CM/Google Ads platform.
  • Monitor accounts daily/monthly for budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies.
  • Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, static display creatives.
  • Communicate with clients/POC to keep campaign achievements in sync with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after.
  • Audit advertising accounts and find gaps in existing structures and targeting.
  • Plan, execute, and manage programmatic campaigns.
  • Understand performance across digital channels.
  • Experience working on performance-based campaigns is preferred.

Required Skills and Qualifications:

  • Programmatic buying (intermediate)
  • Experience working on DV360
  • DV360 Certified

Secondary Skill:

  • Google Campaign Manager (intermediate)
  • Marketing

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