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Digital Experience Strategist
3 weeks ago
The Digital Acquisition Lead will oversee the development of customer acquisition journeys on various digital platforms. This role requires strong leadership and technical skills to drive effective solutions and improve user experience.
Key Responsibilities- To lead the development of digital acquisition journeys for payment products across multiple platforms.
- Deliver seamless user experiences by simplifying onboarding processes and integrating APIs.
- Benchmark journey performance against competitors and continuously review fields/flow.
- Take ownership of production issues and resolve them in a timely manner.
- Incorporate new features and functionalities to enhance customer journeys.
As a Digital Acquisition Lead, you are expected to:
- Review and develop product enhancement plans for existing products on DAP, EVA, and Adobe platforms.
- Discuss requirements with product teams, stakeholders, and developers to undertake development.
- Oversee project progress throughout the lifecycle for on-time and bug-free delivery.
- Test and resolve bugs for a smooth user experience.
- Undertake enhancements to keep products relevant and up-to-date.
The Digital Acquisition Lead is responsible for:
- Regularly interacting with digital adoption teams, channels, and stakeholders to gather feedback on products and processes.
- Identifying areas for improvement based on feedback received and implementing enhancements.
- Reviewing external touchpoints to enhance user experience on platforms.
The Digital Acquisition Lead must:
- Perform periodic master maintenance for platforms and products managed.
- Streamline the master maintenance process with stakeholders.
- Review the master maintenance platform and implement development work to improve the process.
The Digital Acquisition Lead is responsible for:
- Reviewing competition offerings for capabilities, features, and UI/UX.
- Benchmarking our offerings against competitors to drive development efforts.
The Digital Acquisition Lead must:
- Help resolve user queries and bugs reported by users.
- Conduct root cause analysis for reported bugs and take corrective action.
