Digital Content Lead

21 hours ago

Ghaziabad, Uttar Pradesh, India beBeeContentStrategist Full time ₹ 20,00,000 - ₹ 25,00,000
Job Overview

We are seeking a highly skilled Content Strategist to join our team. As a Senior Content Strategist, you will play a key role in crafting narratives that drive engagement and brand authority.

This is an exciting opportunity for a seasoned content professional to shape our organic growth strategy and sales enablement efforts.

Responsibilities
  • Create and execute content plans that fuel organic growth across multiple channels.
  • Write sharp, insightful, and engaging content that resonates with CIOs, IT leaders, and decision-makers.
  • Ensure content ranks well and drives action—whether it's downloads, sign-ups, or demo requests.
  • Work closely with the Demand Generation team to align content with campaigns, inbound strategies, and lead nurturing.
  • Research and produce high-value reports, whitepapers, and insights that establish expertise in AI, software development, and digital transformation.
  • Capture customer success stories in compelling, data-driven case studies that highlight business impact.
  • Track engagement, analyze content performance, and optimize based on data.
Requirements
  • 5-6 years of B2B content marketing experience, ideally in software development, AI, or tech consulting.
  • Strong understanding of B2B buyer personas and content mapping for the customer journey.
  • Ability to turn technical concepts into engaging, value-driven content.
  • Exceptional writing, editing, and storytelling skills.
  • Proficiency in content marketing tools (SEO, analytics, CMS, etc.)

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