Digital Content Specialist

1 day ago

Ghaziabad, Uttar Pradesh, India beBeeContentCreator Full time ₹ 10,00,000 - ₹ 15,00,000
Job Description

A skilled Copywriter is responsible for crafting compelling copy for various digital touchpoints. This includes paid ads, email marketing campaigns, product packaging, website banners, landing pages, and social media platforms.

Key Responsibilities:
  • Conceptualize and develop scripts for video content, influencer campaigns, and brand storytelling initiatives.
  • Maintain a consistent brand voice and messaging across all communication channels to ensure alignment with brand guidelines and tone.
  • Work closely with designers, marketers, and product teams to integrate copy seamlessly with visual assets for maximum impact.
  • Edit, proofread, and refine content for grammar, clarity, brand tone, and engagement to ensure all content is polished and persuasive.
  • Stay updated with industry trends, competitor messaging, and customer behavior to continuously improve content quality and relevance.
Requirements:
  • 2–4 years of proven copywriting experience in a digital agency, D2C brand, or e-commerce business.
  • A strong portfolio demonstrating versatility in content formats, from product descriptions and digital ads to social posts and campaign narratives.
  • Excellent command of English, including impeccable grammar, storytelling ability, and vocabulary.
  • Experience writing for both short-form (headlines, CTAs, social copy) and long-form content (blogs, product pages, newsletters).
  • Familiarity with SEO principles and experience in keyword research and optimization.
  • Strong time management skills and the ability to juggle multiple projects in a fast-paced, deadline-driven environment.
Preferred Qualifications:
  • Experience writing for wellness, beauty, health, lifestyle, or consumer product categories.
  • Understanding of online customer behavior and how to write copy that converts, especially in a mobile-first e-commerce environment.
  • Basic knowledge of content performance metrics and how to interpret feedback/data for content optimization.

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