Digital Marketing Specialist
2 weeks ago
GA Apparel is a premier fashion retail group that caters to cosmopolitan cities across India. Our brands encompass menswear, womenswear, and accessories. We are in the process of establishing modern retail outlets, franchises, and e-commerce platforms. Our team of stylists, buyers, and merchandisers work tirelessly to bring you the latest trends and best designer labels at amazing prices.
We believe that fresh perspectives and innovative thinking are key to success. At our company, everyone has a voice and the opportunity to make a real impact. We continuously look for people who are ready to evolve with us and contribute to our growth.
About the Role
This role involves performing research on current benchmark trends and audience preferences to design and implement an effective social media strategy that aligns with business goals. You will be responsible for setting specific objectives and reporting on ROI. Additionally, you will generate, edit, publish, and share engaging content daily. This includes original text, photos, videos, and news. You will also monitor SEO and web traffic metrics and collaborate with other teams to ensure brand consistency. Your duties will include communicating with followers, responding to queries in a timely manner, and monitoring customer reviews. Furthermore, you will oversee social media accounts' design and suggest new features to develop brand awareness.
Responsibilities:
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Set specific objectives and report on ROI.
- Generate, edit, publish, and share engaging content daily.
- Monitor SEO and web traffic metrics.
- Collaborate with other teams to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Oversee social media accounts' design.
- Suggest new features to develop brand awareness.
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